SRMG Think's Managing Director, Nedaa Almubarak, joined a panel discussion at Saudi Media Forum 2025 titled ‘How Can Partnerships Between Regional and Global Media Enhance the Local Media Economy?’ The session focused on the importance of partnerships in strengthening the media economy. Almubarak highlighted how partnerships play a key role in developing a sustainable media ecosystem, from knowledge sharing and investing in local talent to market reach and storytelling. She also spoke about Saudi Arabia’s growing position as a media hub, driven by investment in digital transformation, content production and other elements in the media sector value chain. The panel featured H.E. Attaullah Tarar, Pakistan’s Federal Minister for Information & Broadcasting, Alastair Lewis, CEO of FIPP, and Yuliana Slashcheva, Chairwoman of the Board at SMF Animation, and was moderated by Josh Bassett.
